Подпорки в Яндекс.Директ

Очень часто бывают ситуации, когда в контекстную рекламу приходит новый рекламодатель и пытается вытеснить из нее конкурентов, захватив спецразмещение путем сильно завышенной ставки за клик.

С введением нового VCG-аукциона «подпорки» хоть и не исчезли как явление, но стали работать иначе. Читайте об этом в нашем новом материале — «Подпорки в Яндекс.Директ: как диагностировать и что делать».

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Быстрое копирование кампании в Яндекс.Директ

Создание копии рекламной кампании — одна из наиболее частых потребностей наших клиентов. Копия позволяет быстро запустить контекстную рекламу для другого региона, а также решить другие задачи.

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Оценка CTR в Яндекс.Директ

Если раньше многие рекламодатели не знали о влиянии CTR объявлений на ставки, то сегодня практически каждый задается вопросом, какой CTR является «плохим», а какой — «хорошим», и как улучшить эффективность рекламных объявлений.

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Пересечение поисковых фраз в Яндекс.Директ

Пересечение ключевых фраз приводит к показу объявления, которое не соответствует ожиданиям аудитории и влечет за собой снижение его CTR. Важно исключить все пересечения фраз при запуске рекламной кампании.

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Минус-слова Яндекс.Директ

Важнейшим аспектом увеличения эффективности рекламной кампании является работа с минус-словами.

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We went on a pastry pilgrimage to sample sweets

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moncler outlet sale Young is engaging and articulate on camera as he describes how to make, say, a perfect macaron, so it’s no wonder the Food Network loves him. We say, give the man his own show. This towering man with XL hands somehow creates the most exquisitely detailed desserts we have ever seen. The chocolate raspberry torte was a perfect marriage of tart and sweet, fruit and chocolate, encased in a glossy pink shell of raspberry gel. The lemon blueberry cheesecake, adorned with an edible viola flower, was too pretty to moncler jacket sale resist even cheap moncler jackets sale though we’re not cheesecake fans. Marcia deemed it «light and flavorful.» We summoned up our inner judges, nitpicking Young’s work. Was the ratio of sponge to ganache adequate? Was the flourless chocolate cake base firm, cheap moncler outlet but not dry? Could we discern the lemon flavor of the cheesecake? Yes, yes, and yes. We polished off both desserts, and tucked Moncler Outlet another two goodies in the bag for later. «Come back and try the carrot cake!» McBriarity called after us. Alley, who moncler outlet uk teaches culinary arts at Upper Cape Cod Regional Technical High School, took home the $10,000 «Christmas Cookie Challenge» prize after wowing the https://www.newmoncleroutlet.com judges with his sugar cookies and lemon rosemary treats. Alas, we’ll never taste them moncler outlet jackets (unless we spring for a tower o’ cookies at our next wedding): Alley closed his retail bakery in April to focus on custom orders of cookies, cakes, and wedding cakes. moncler outlet sale

moncler outlet online Alas, Livsey, too, was away from the kitchen during our visit. (He’s usually off on Sunday and Monday.) We weren’t the first Food Network fans to come a calling. Guests come in and ask for him, especially young women, dining room host Jeff Osowski told us. «He’ll bring them back to see how he works. I think he gets a kick out of it, and wants to encourage young people to get into the field.» Did the Harvest staff realize their pastry chef was competing in a TV baking show? Not at first they thought he was on vacation. Although Livsey won several challenges on the «Holiday Baking Championship,» he didn’t win the $50,000 prize. «But our viewing party was moncler outlet online a blast,» says Harvest manager Beth Maguire. (Our view: He was robbed.) moncler outlet online

moncler sale outlet Tip for meeting Chef Josh and tasting his wares: Look for paper doughnuts sprinkled around Harvard Square on random Saturday mornings they’re a signal that Livsey is doing a Donut Pop Up at Harvest. Our favorite dessert at the restaurant: a lemon tart with Sorrento lemon cream and coconut sorbet. The short crust pastry had a hint of citrus, and we moncler outlet sale loved the bits of candied lemon (sour bursts of deliciousness) cheap moncler jackets throughout. moncler sale outlet

moncler outlet store Our tour was officially over. Or was it? The next day, vowing to eschew sugar indefinitely, we were in Orleans, Mass., for girlfriend getaway shenanigans unrelated to pastry. «Uh oh,» we said in unison, beholding one of the Cape’s favorite dessert spots, Hot Chocolate Sparrow. «You know what they say about the hair of the dog,» Marcia said, pulling into the moncler sale outlet parking lot. One of the Sparrow’s Meltaway bars, a chewy mlange of butterscotch, chocolate, and coconut, was a fitting end to our baked, stuffed girlfriend’s getaway. There may have been a whoopie pie involved, too. moncler outlet store

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Still, the national progressive groups that raised money for Jones and marshaled volunteers on his behalf insist that his best route to a second term is to embrace populist policies and stick to core liberal convictions, rather than blazing the kind of cautious, moderate path more typical of red state Democrats.

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At the same time, Sweeney added, «Nobody is expecting him to come in and govern like a Jeff Merkley [D Ore.] or an Elizabeth Warren [D Mass.].»

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«I am confident that Republicans in Alabama are no different,» Chamberlain said.

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In his victory speech Tuesday night, Jones called on Congress to immediately renew funding for the Children’s Health Insurance Program, which provides coverage to low and moderate income kids who don’t qualify for Medicaid. (Sixteen states are due to run out of the funds needed to keep the program running by the end of January, if Congress fails to act.)

But Jones is already on the brink of disappointing activists who want him to wade into last minute attempts to thwart the Republican tax bill.

Murshed Zaheed, political director of Credo Mobile, a progressive phone company with an online network canada goose uk shop of 5 million activists, asked Jones to join Democratic leaders in calling for the GOP to delay a vote on the massive tax bill until Jones is seated in the Senate.

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